Chettinad is a small town in southern Tamil Nadu state and it is well known
for its sarees. Chettinad sarees are a prized possession of every south
Indian lady. These sarees have a simple and ethnic look which can be worn
for all occasions.
Weaving cotton sarees has long been an occupation here. Sari weavers in
Chettinad design the traditional chettinad cotton and silk sarees in
contemporary colour.
Today a few entrepreneurs have undertaken to preserve traditional designs,
and have given new life to it by mixing silk with cotton, giving the
Chettinad sari designer status. Work is being done to revive conventional
designs.
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