Bollywood is the informal name given to the popular Mumbai-based Hindi language film industry in India. Today for the fashion conscious people, Bollywood offers an opportunity to bring a part of the Bollywood style into their own world. It is mainly through films that a taste for exaggerated Indian style is spreading all over the country and abroad. Style-struck Indians are embracing Bollywood style.

Elegance and grace are the key to perfection in Bollywood. From bollywood saris to salwaar kameez to ghagra cholis, traditional clothing and style is continually being altered with a western twist. As new designers emerge, fashion is becoming more and more glamorous and new trends are transpiring each day.

It is seen in all bollywood movies, actresses wear ghagra choli, in atleast one scene of the movie, expecially if it is a wedding scene. Bollywood ghagra cholis are considered to be designer ones as there is a modern touch to the ethnic look. These ghagra cholis are in all types of fabrics like silk, crepe, dupion, georgette, satin and all types of man-made fabrics available in range of colors, designs, thickness and styles. It is through Bollywood, many Indian ladies design their own ghagra cholis. Otherwise, how can you explain the popularity of some heroines in some movies creating a style satement of their own through their dresses. For example:

• How can you forget the red and light pastel shade ghagra cholis of Kareena and Kajol in the movie 'Kabhie Khushi Kabhie Gham'?
• Preity Zinta's ghagra choli in her engagement scene in the movie 'Kal Ho Na Ho' was also popular.
• Go for the authentic Rajasthani flavour - silk ghagras and cholis with kundan trinkets worn by Rani Mukherjee in the movie 'Paheli'.
• Kareena Kapoor and Rani Mukherjee wore some antique net lehengas in the movie 'Mujhse Dosti Karoge'.

It is fair to say that despite numerous fashion forecasts by leading national and international designers, the larger than life Hindi Films are the last word on fashion or bridal fashion for that matter.